Competition Activators

How we sell your property for more.

More competition = higher average purchase price

  • Seize the opportunity this summer – we may never see demand for property so fierce.
  • Average 9% above reserve
  • Expert property marketing that delivers exceptional results
  • 85% clearance rate
Register to sell your property

(Hurry! All properties must be registered by the 11th of December)


Clearance rate on the day*

*2019 figures



Auction properties sold for 9% more than any offer received prior to auction day, between March and June 2020

Choose the correct strategy to drive competition – participate in The Event 2021

Selling at The Event

Why you should register

The Event has a reputation for excellence and has attracted a loyal following due to the impressive results achieved over the last few decades. The one-day event offers a unique opportunity for sellers.

Currently, the Gold Coast is outperforming key capital city markets and most regional areas. Gold Coast Property has increased in value by 1.5% in the past 3 months alone, with an annual growth rate of 6% – making right now the perfect time to list your property.

  • Get the highest market price for your property
  • Take advantage of the booming market (Highest prices in 15 years)
  • The largest group of buying in one place at one time

Modern Marketing

The Ray White Effect

We’re specialists in delivering effective exposure to attract genuine buyers, utilising a honed toolkit of media channels and sales techniques. Our sophisticated targeting strategy enables us to place property marketing where it will be most effectively seen by buyers.

As part of the Ray White network:

  • We sold 181 properties every day in 2019-2020
  • We’ve sold $44.2B in property in the past year within the Ray White Network
  • We auctioned 2,609 properties in QLD in 2019/2020

Reap the rewards of an expertly crafted, powerful marketing campaign run by our in-house specialist marketing team that is tailored to your property.

No stone left unturned

What you get

Print Media

Digital Marketing

Database Access

PR & Media

Our National Network

Open Homes

Online Portals

Social Media

Our Asian Network

Frequently asked


Will my property sell without the marketing?

The ultimate goal is to sell your property for the highest price possible. Marketing helps shine the spotlight directly on your property; increasing competition and attracting multiple buyer’s at auction. While it’s entirely possible to sell your property without marketing, it’s a small investment for high reward.

Can I change my reserve price if interest in my home is high?

The reserve is set the day before ‘The Event’. Throughout your campaign we encourage offers from all prospects, and provide you with weekly reports as to where the potential buyers see value. You will be fully informed so you can make an educated and empowered decision when setting your price.

Do I still have to sell if I don't get my price?

Absolutely not; you’re in complete control and make the final decision on which price you decide to sell for.

Do I need to physically attend the event?

With remote communication available, there is no need to be present. We often sell properties for those out of town; we do all the work, while you go about your day.

If my property doesn't sell, what happens next?

While the goal is to sell your property during ‘The Event’, an auction is a three stage process where a sale can occur in the lead up, on the day or afterwards. Sometimes buyers cannot purchase under auction due to extenuating circumstances, we continue to work with all buyers until we achieve the very best price and conditions for you.

The Event Main Logo

Sunday the 24th of January at RACV Royal Pines








Meet your


The auctioneer who calls your auction can make the difference between an average result and an outstanding one. The Event 2021 offers the ‘Dream Team’ of Australian auctioneers, with a combined 44,600 plus auctions called between them. If this was ‘The Block’ these guys would be on speed dial.

portrait - Andrew Bell

Andrew Bell

Chief Auctioneer – Ray White Surfers Paradise Group

Andrew has conducted more than 17,500 auctions with the bulk of those having been on the Gold Coast, and as such he has auctioned more Gold Coast properties than any other auctioneer.

Andrew understands his market and he particularly understands the uniqueness of absentee bidders.

Andrew has been at the helm of The Event since its inauguration and every year since. His experience is unparalleled.

Jason Andrew

Auctioneer – CEO Ray White Queensland

As CEO of Ray White Queensland, Jason provides leadership to Ray White’s network of offices and works with businesses and agents to drive a higher level of performance.

As a tribute to his auctioneering talent, Jason was awarded the Australasian

Auctioneering Champion in 2010, the highest industry accolade available. Jason was also named Auctioneer of the Year by the Real Estate Institute of Queensland in 2009, 2012 and 2014.

portrait - Andrew Bell
portrait - Andrew Bell

Mitch Peereboom

Chief Auctioneer – Ray White Queensland

Mitch Peereboom is committed to delivering the best auction service available in the market to the Ray White Queensland network. His inimitable style and unsurpassed calibre of service has resulted in his consistent achievement of a clearance rate well above the industry average, across thousands of auctions.

Adam Downes

Auctioneer – Ray White Queensland

Licensed real estate agent and highly sought-after auctioneer, Adam Downes has more than 11 years experience working in Brisbane plus the lifestyle markets of the Gold and Sunshine Coasts.

Adam is very proud of the auction-focused culture at Ray White as it’s a proven method to create competition and success for our sellers.

portrait - Andrew Bell

I’m Interested in


Put your property in front of motivated buyers in the auction event of the year. Your information will help us recommend the most appropriate agent to assist you in the sale.

I’m Interested in


Register now to get priority access to new listings being sold at The Event.

I'm Interested in


I'm Interested in


I'm Interested in


Put your property in front of motivated buyers in the auction event of the year. Your information will help us recommend the most appropriate agent to assist you in the sale.

* Currently accepting residential and commercial properties in South East Queensland only.


I'm Interested in


Register now to get priority access to new listings being sold at The Event.